Dyna · Fashion & Makeup

Glamour that doesn't cost the world.

Dyna is a singer and a businesswoman. Her line is sustainable fashion and makeup: the red glitter, the hexagon at the brow, made in a way the planet can afford.

The idea

Seductive, playful, and responsible.

Fashion and beauty are two of the most wasteful industries on Earth. Dyna's line starts from the other end: pieces and products that look like a headline act and are made to last, to be refilled, repaired and worn again.

The collection is in development. When it opens, it opens here.

What it stands on

Four rules for every piece.

  1. Made to last

    Pieces cut to be worn for years, not seasons. Fewer, better garments, repaired rather than replaced.

  2. Low-impact materials

    Recycled, deadstock and natural fibres first. Glitter that does not cost the planet its oceans.

  3. Clean beauty

    Cruelty-free makeup with ingredients you can read, in packaging that can be refilled or recycled.

  4. Honest making

    Know who made it and how. Fair work for the people behind every seam and every shade.

Coming soon

The first collection.

Fashion and makeup from Dyna's world. Collaborations with designers and makers who build sustainably are welcome.

Shop the collection soonCollaborate